
EVERY CHILD MATTERS
Every Child Matters is a call to remember, to learn, and to stand with Indigenous children, Survivors, families, and communities.
For more than a century, Canada's residential school system separated over 150,000 First Nations, Inuit, and Métis children from their homes, families, languages, cultures, and identities. Many never returned home, and the harm caused by this system continues to affect Survivors and generations that follow.
Orange Shirt Day was inspired by Survivor Phyllis Webstad, whose new orange shirt was taken away on her first day at residential school when she was six years old. Her story turned the orange shirt into a symbol of the dignity, identity, and belonging that Indigenous children were denied.
Every year on September 30, Orange Shirt Day and Canada's National Day for Truth and Reconciliation honour Survivors, remember the children who never came home, and encourage learning, reflection, and reconciliation.
The message is simple but lasting: every child deserves safety, love, dignity, family, culture, and the freedom to be proud of who they are.
REAL SUPPORT, REAL RECEIPTS
Giving Back Is Part of What We Do
At Native Heritage Store, we believe support should go beyond words. With every step forward, we want our business to create meaningful impact for Indigenous communities.
To date, we have proudly donated more than $1,500 to two Indigenous-focused organizations:
• Every Child Matters: Orange Shirt Foundation Fund
• National Indian Child Welfare Association (NICWA)
These contributions reflect our commitment to supporting Indigenous children, families, healing, education, and community care.
We believe transparency matters. That’s why our official donation receipts are shared openly as proof of our contributions.
Our commitment is ongoing, and we will continue giving back as we grow.
WEAR ORANGE. REMEMBER THE CHILDREN. HONOR THE SURVIVORS.
Orange Shirt Day is a time to remember the Indigenous children who were taken from their families and placed in residential schools, to honor Survivors, and to recognize the lasting impact carried by families and communities today.
Wearing orange helps keep these stories visible. It is a simple but meaningful way to show that Indigenous children deserve safety, dignity, cultural connection, and the freedom to grow up proud of who they are.
At Native Heritage Store, we invite our community to wear orange with respect, learn the history behind the day, and help carry its message beyond September 30.
Through our giving commitment, $1 from every eligible order is set aside to support causes connected with Indigenous children, Survivors, families, and communities.
Wear orange with purpose. Listen, learn, remember—and help keep the message moving forward.
Testimonials
FAQs
What does the orange shirt represent?
What does the orange shirt represent?
The orange shirt is worn in recognition of Orange Shirt Day and the Every Child Matters message. It honors Indigenous children who were affected by the residential school system, remembers those who never returned home, and recognizes Survivors, families, and communities.
How do these shirts fit, and what are they made from?
How do these shirts fit, and what are they made from?
Fit and materials may vary depending on the selected shirt style.
Please review the size chart, fabric composition, and product details provided on each product page before ordering.
Where are your products made?
Where are your products made?
Our products are proudly made in the USA.
Does my purchase help support Indigenous communities?
Does my purchase help support Indigenous communities?
Native Heritage Store sets aside $1 from every eligible order for contributions to organizations supporting Indigenous children, women, families, Survivors, and communities. This commitment remains tied to each eligible order, even when the store does not earn a profit from that order.
Can I wear an orange shirt outside of Orange Shirt Day?
Can I wear an orange shirt outside of Orange Shirt Day?
Yes. While Orange Shirt Day is observed on September 30, the message of remembrance, learning, respect, and support remains meaningful throughout the year.